To make monitoring easier, many orgs now use AI-powered tools to automatically flag high-risk language, misinformation, complaints, or unapproved claims in real time. The result was a lot of extra work that could have been avoided if the company caught the claims before the DRSCC got involved. For example, as the campaign hashtag “#ShareaCoke” for Coca Cola was created to encourage the sharing of Coca Cola bottles.

Can Employees Use Personal Social Media Accounts During Work Hours?

In addition, there are sections for contractors or anyone else who is paid to contribute to Intel’s social media activity. The sixth point, social media account ownership, it really important. There have been legal disputes over who owns a social account and the followers of a company account in the past. Showcase the diversity and inclusion in your company culture through your workforce. Encourage the usage of their individual pronouns (she or her, he or him, they or their, etc.), tell them to avoid gender- or race-specific emojis and slang. These rules act as a handbook to train your employees to identify cybersecurity and privacy risks and protect your brand.

1.1 Lamar University is committed to making the best use of all available technology and innovation. This includes using all reasonable and cost-effective means to improve communication and interaction with the individuals and communities we serve. Brigade/garrison and higher are the only organizations authorized a PAO with release authority and understanding of OPSEC/SAPP/PII/HIPAA/Hatch Act review.

This blog post will guide you through creating social media guidelines that protect and enhance your brand. Now, you need to set the rules and standards for using social media in a professional and respectful manner. What are the legal and ethical implications of sharing information, images, or opinions on social media? How will you comply with the relevant laws, regulations, and guidelines of your industry, sector, or country? How will you handle sensitive or controversial topics, such as politics, religion, or social issues?

To prevent these situations and help employees always feel confident on social media, provide a list of specific “dos” and “don’ts.” Planable’s collaboration-centric design is the right fit for teams that want to streamline communication and collaboration. Sign up to Planable, connect your social page, create your posts, and invite your team to leave feedback. Everybody can leave their thoughts in the comments right next to the post.

In other words, it’s a set of rules that dictate how you present your brand on social media. Ensure the policy is easy to understand, with examples illustrating best practices and common mistakes. Using real-world scenarios will make it more relatable and help staff and volunteers better comprehend their roles and responsibilities in social media engagement. A social media policy defines protocols for responding to negative comments, misinformation, and emergencies, ensuring a structured approach to crisis management.

Post Navigation

This blog post will cover everything you need to know about creating your own social media brand guidelines. A social media policy outlines the standards for acceptable social media activity on official channels and employees’ personal accounts. Policies typically advise against using hateful language, disclosing confidential information and speaking for the company without proper authorization. Social media policies typically make it clear that the policy applies to all employees, even when they are posting on their personal social media accounts. A social media policy advises employees on what is appropriate to post on social media, both on the company’s accounts and employees’ personal accounts.

#3: Youtube’s Community Guidelines

Unfortunately, Clorox overlooked this important fact when the update was released. If you violate this policy inadvertently, you may receive a reprimand. We expect you to comply after that, or stricter disciplinary actions will apply.

Intel’s policy includes key sections on disclosure, protecting trade secrets, and using common sense. Best Buy emphasizes the importance of protecting the brand and employees in its social media policy. These examples can inspire companies to develop their own effective social media policies that encourage responsible and positive engagement. A strong social media presence can significantly enhance employee engagement and brand recognition. When employees are guided by a well-crafted social media policy, they can deliver incredible results and positively impact the company’s online reputation. Incorporating educational elements about social media trends and best practices can further enhance employee understanding and effectiveness.

The policy for how long a library retains these social media posts should be clearly stated in its social media policy and reviewed by legal counsel. The U.S. Freedom of Information Act (FOIA) and other public records laws ensure public access to government records. So, official government social accounts should not block followers, even problematic ones. In short, a social media policy is a set of guidelines for your employees that sets boundaries and rules for using social media. It defines how your company uses social media while also setting boundaries for employees’ professional and personal use of social media.

Understand the key differences between W-2 and W-4 forms and how they impact your payroll and tax compliance. If you have questions, concerns, or feedback about these policies, you can submit them to [email protected]. Regular monitoring and evaluation of performance metrics are essential for identifying opportunities for improvement and maximizing the impact of your social media initiatives. Ensure that your paid content seamlessly integrates with your organic content and adheres to the same visual and messaging standards.

Since young children and the elderly are less likely to use these platforms, the proportion of working adults who are on social media is likely higher than 72.5%. Here’s a rundown of core sections you should include in your social media guidelines. Introduce the Social Media Policy on day one, and reinforce it regularly through training refreshers, internal newsletters, or compliance workshops.